This contemporary notion, whilst true, is in our experience only half the story. The tools of website design and corporate social engagement have certainly become easier to use however it still requires expertise and knowledge to create something that will standout in a world with nearly 2 Billion websites! Beyond simply making the website work, one must have the visual acumen to carry their brand vision across the different digital platforms. They must have the technical know how to ensure that their web platform ranks at the top on very competitive search engines. They must be adept at graphical design and content creation so as to create the content required to keep user entertained, and they must understand customer acquisition pipelines well enough to provide a seamless user experience! Clearly there is more to this than meets the eye, and this is the vision behind Paivepo!